Digital Media / Advertising

How a media company learned to properly validate new business ideas before turning them into reality.

Digital mediaBusiness Model & Value DesignProduct & Service InnovationHuman-AI Consulting

Validated AI business model

10+

Interviews conducted with stakeholders and customers

End-to-end service blueprint for operating system enablement

Outcome

From fragmented assumptions to a validated, shared direction.

A validated AI business model as the foundation for strategic decisions
Clarity on payment willingness and value proposition from a real customer perspective
An end-to-end service blueprint that makes execution possible

Challenge

Everyone internally was convinced. Nobody had tested it externally yet.

Assumptions about target groups, needs and value were not externally validated
Nobody actually knew whether the problem they wanted to solve was relevant to customers.
No clear evidence of real payment willingness
Product, sales, and strategy had no shared direction

leeep approach

Create clarity. Prove value. Give direction.

Abstract constellation of connected dots against a dark sky – symbolizing systemic clarity, strategic orientation and the connections that drive organizational progress.

Evaluate

We surfaced the internal assumptions and tested them directly with customers. Not to be proven right — but to understand what actually matters.

Illuminated pyramid with connected base nodes against a dark gradient – symbolizing focused direction, strategic vision and grounded execution.

Envision

From the insights, we developed a clear picture: which problem truly needs solving, who pays for it, and what makes a viable business model.

Enable

The team was involved from the start — not as a test group, but as part of the development. So the results don't end up in a drawer, but can be used immediately.

How we work

What changed

The complexity was always there. Now it's visible and shapeable.